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meet)Concept ofMice. Introduction of meetings, incentives, conference/ conventions, and
exhibitions.Conferenceandthecomponentsoftheconferencemarket.
Thenatureofconferencemarketsanddemandforconferencefacilities.
RoleoftravelAgencyinthemanagementofconferences.
Theimpactofconventionsonlocalandnationalcommunities Introduction of meetings, incentives,
conference/ conventions, and exhibitions.conferenceandthecomponentsoftheconferencemarket.
Thenatureofconferencemarketsanddemandforconferencefacilities.
RoleoftravelAgencyinthemanagementofconferences.
Theimpactofconventionsonlocalandnationalcommunities. Management of conference at site
tradeshowsandexhibitions, principalpurpose, Types ofshows, Benefits, Majorparticipants,
Organization andmembership, Evaluation ofattendees.
Convention/exhibitionfacilities;Benefitsofconventionsfacilities,
Interrelatedvenues,Projectplanninganddevelopment
SUGGESTED READINGS:
1. Event Planning: Management & Marketing For Successful Events: Become an event
planning pro & create a successful event series, by Alex Genadinik
2. Art of Event Management: A complete guide to plan and execute the event Kindle Edition
by Dr. Vineet Gera
3. Event is Life : Mini Event Management Kindle Edition by Piyush Matta
4. A Book of Event Management, by Bhavana Chaudhari and Dr. Hoshi bhiwandiwalla
IAPC214/ Hort.111 Fundamentals of Horticulture 1+1
LEARNING OBJECTIVES:
The primary objective of this course is:
To acquaint students with the basic, principles, concepts and importance of Horticulture
To train students in lawn designing, species selection for lawns, parks, home gardens and
terrace gardens.
To provide information about the employment and business opportunities and other
avenues in the horticulture sector
LEARNING OUTCOMES:
This course will enable the students to understand:
design gardens and learn the art of landscape design.
describe and implement methods of preparing soil, cultivation and propagation for
growing hedges, climbers, vegetables, and fruit yielding plants
create and maintain nurseries, green houses and implement innovative practices in
maintenance, harvesting and storage of horticultural produce.
apply the skills for enhancing the job opportunities (Horticulturist) as well as self-
employment.
THEORY (15 Hours)
Horticulture-Its definition and branches, importance and scope; horticultural and botanical
classification; climate and soil for horticultural crops; Plant propagation-methods and propagating
structures; principles of orchard establishment; Principles and methods of training and pruning,
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