Page 159 - CatalogNEP-PS

THEORY (15 Hours) PRACTICALS (30 Hours)

(a) Personality Enrichment Grooming, Personal hygiene, Social and Business and Dining
Etiquettes, Body language, Art of good Conversation, Art of Intelligent Listening (b) Etiquettes &
Manners Social & Business Dinning Etiquettes, Social &Travel Etiquettes (c) Personality
Development Strategies Communication Skills, Presentation Skills, Public Speaking, Extempore
Speaking, importance and art of ‗Small Talk‘ before serious business (d) Interpersonal Skills
Dealing with seniors, colleagues, juniors, customers, suppliers, contract workers, owners etc at
work place (e) Group Discussion Team Behaviors, how to effectively conduct yourself during
GD, do‘s and don‘ts, clarity of thoughts and its expression (f) Telephone conversation Thumb
rules, voice modulation, tone, do‘s & don‘ts, manners and accent (g) Presentation Presentation
skills, seminars skills role – plays (h) Electronic Communication Techniques: E mail, Fax.

SUGGESTED READINGS:

1. Kushal Jin – Business Communication, VK India.
2. Krishnamacharyulu, C. S. G, Ramakrishnan Lalitha – Personality Development,
Interpersonal Skills and Career Management, Himalaya Publishing.
3. Corvette Budjac – Conflict Management: A Practical Guide to Developing
4. Negotiation Strategies, Pearson Edwards, C. Henry, Penney, David E., & Calvis, David T.
(2015).
5. Mitra, B. K., Personality Development and Soft Skills, Oxford University Press.
6. Kumar Sanjay and Pushplata, Communication Skills, Oxford University Press.
7. Mandal S. K., Effective Communication and Public Speaking, Jaico Publishing.

IAPC213/HHA 237 Event Management 0+2

LEARNING OBJECTIVES:

The primary objective of this course is:
 introduce the tools to conceptualize, plan and promote and manage events of varying
scales and purposes.

LEARNING OUTCOMES:

This course will enable the students to understand:
 Analyse the role of events in image building
 Explain all the steps of planning and organizing the events
 Discuss ways of strategic marketing and media planning for events

THEORY (30 Hours)

Roleofeventsforpromotionoftourism, TypesofEvents-Cultural,festivals,religious,businessetc.
Needofeventmanagement,keyfactorsforbesteventmanagement,
Casestudyofsomeculturalevents(GangaMahotsava,SurajkundFairandTaj Mahotsava and G20
meet)Concept ofMice. Introduction of meetings, incentives, conference/ conventions, and
exhibitions.Conferenceandthecomponentsoftheconferencemarket.
Thenatureofconferencemarketsanddemandforconferencefacilities.
RoleoftravelAgencyinthemanagementofconferences.
Theimpactofconventionsonlocalandnationalcommunities Introduction of meetings, incentives,
conference/ conventions, and exhibitions.conferenceandthecomponentsoftheconferencemarket.
Thenatureofconferencemarketsanddemandforconferencefacilities.
RoleoftravelAgencyinthemanagementofconferences.

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