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meet)Concept  ofMice.  Introduction  of  meetings,  incentives,  conference/  conventions,  and
               exhibitions.Conferenceandthecomponentsoftheconferencemarket.
               Thenatureofconferencemarketsanddemandforconferencefacilities.
               RoleoftravelAgencyinthemanagementofconferences.
               Theimpactofconventionsonlocalandnationalcommunities  Introduction  of  meetings,  incentives,
               conference/   conventions,   and   exhibitions.conferenceandthecomponentsoftheconferencemarket.
               Thenatureofconferencemarketsanddemandforconferencefacilities.
               RoleoftravelAgencyinthemanagementofconferences.
               Theimpactofconventionsonlocalandnationalcommunities.  Management  of  conference  at  site
               tradeshowsandexhibitions,  principalpurpose,  Types  ofshows,  Benefits,  Majorparticipants,
               Organization                andmembership,                Evaluation                ofattendees.
               Convention/exhibitionfacilities;Benefitsofconventionsfacilities,
               Interrelatedvenues,Projectplanninganddevelopment

               SUGGESTED READINGS:

                   1.  Event  Planning:  Management  &  Marketing  For  Successful  Events:  Become  an  event
                       planning pro & create a successful event series, by Alex Genadinik
                   2.  Art of Event Management: A complete guide to plan and execute the event Kindle Edition
                       by Dr. Vineet Gera
                   3.  Event is Life : Mini Event Management Kindle Edition by Piyush Matta
                   4.  A Book of Event Management, by Bhavana Chaudhari  and Dr. Hoshi bhiwandiwalla



               IAPC214/ Hort.111         Fundamentals of Horticulture                                    1+1

               LEARNING OBJECTIVES:

               The primary objective of this course is:
                     To acquaint students with the basic, principles, concepts and importance of Horticulture
                     To train students in lawn designing, species selection for lawns, parks, home gardens and
                       terrace gardens.
                     To  provide  information  about  the  employment  and  business  opportunities  and  other
                       avenues in the horticulture sector

               LEARNING OUTCOMES:


               This course will enable the students to understand:
                         design gardens and learn the art of landscape design.
                         describe  and  implement  methods  of  preparing  soil,  cultivation  and  propagation  for
                          growing hedges, climbers, vegetables, and fruit yielding plants
                         create  and  maintain  nurseries,  green  houses  and  implement  innovative  practices  in
                          maintenance, harvesting and storage of horticultural produce.
                         apply  the  skills  for  enhancing  the  job  opportunities  (Horticulturist)  as  well  as  self-
                          employment.

               THEORY   (15 Hours)


               Horticulture-Its  definition  and  branches,  importance  and  scope;  horticultural  and  botanical
               classification; climate and soil for horticultural crops; Plant propagation-methods and propagating
               structures; principles of orchard establishment; Principles and methods of training and pruning,


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